The Ferrari Purosangue is called to be a success for the brand of the prancing horse. Despite the fact that many raised their hands to their heads when the Italian firm presented its first crossover, the truth is that it was a movement that was not without logic. They were based on the experience of other brands such as Lamborghini with the Urus or Aston Martin with the DBX, always spurred on by the precedent that Porsche had with the Cayenne. The point is that Ferrari has had to stop bookings of your SUV due to the high demand it is having.
The most recent orders for the Ferrari Purosangue were going to two years of waiting and that they opened the reservation period just two months ago. The issue is not that they do not have the capacity to produce the number of units that have been requested by customer parties. In this case, the strategy is different from that of Lamborghini and Ferrari wants to maintain a higher level of exclusivity. In Maranello they said that the SUV could not represent more than 20% of its total annual production and the initial success has led to that quota being reached in a couple of months.
If we take into account that Ferrari’s annual production capacity is around 15,000 units per year and we put the limit at 20%, that leaves us with what they plan make about 3,000 Purosangue a year. If there are waiting times of two years, 6,000 reservations could have been exceeded in this model before orders stopped being received. And we also assume that, as with the rest of the models, it occurs priority to those customers who already own a Ferrari, it is the first-timers who will have to wait the longest. All this taking into account that its price is above that of the competition.
The Ferrari Purosangue was announced with a rate from 390,000 euros in Italy, a price that will surely increase in other countries after taxes. But it seems that anything goes in this rising trend of high-performance luxury crossovers. It should not be forgotten that this specimen maintains the 6.5 liter naturally aspirated V12 with no less than 725 hp and 716 Nm of torque. Nor is it capable of accelerating from 0 to 100 km/h in 3.3 seconds and reaching a top speed of 310 km/h. There was talk that they could electrify the model, although it seems that it will be later. For now they will focus on meeting this demand.