Chery OMODA 5 has won the “Best SUV of the Year” and “Best Mid-Size Crossover Vehicle of the Year” awards at the annual automotive awards hosted by Autoshow TV, considered the most prestigious platform for the national automotive evaluation in Mexico. These prestigious awards from Autoshow TV, a media organization covering 95% of Mexico, demonstrate the recognition and success of the Chery OMODA 5 model compared to its competitors.
The OMODA 5, Chery’s first model designed for global markets, has gained the appreciation of young users with its unique design, futuristic smart technologies, and superior driving features. The popularity of the OMODA 5 targets customers with a lifestyle that follows trends and is in line with fashion.
Before its launch, extensive research and analysis were carried out in local markets for the completely new model series OMODA, developed to appeal to young audiences around the world. As a result, the OMODA team focused on the “CROSS” concept as a solution that fits with the popular lifestyle of young people.
The trend of “crossing” between virtual and real world identities and roles, which has become very popular today, was the inspiration for the development of OMODA. Therefore, bringing the vehicle from another parallel universe to the present world, offering young users advanced design and technology of the future, breaking through the traditional limitations of the real world, and envisioning the future, OMODA creates a sense of advanced technology and belonging among the new generation with its unique features.
Chery OMODA fully meets the needs and market access rules of users in all major markets worldwide in terms of R&D and production. In addition to offering Crossover style SUVs that meet global “5-Star” safety standards, Chery OMODA also conducts developments and tests for localized products that fully meet the needs of users.
Chery OMODA knows that design and equipment alone are not enough to affect young user groups. The new generation, which is independent and individualistic, enjoys socializing and traveling, and defines urban trends, needs more recognition and interaction than the product itself. In this context, OMODA created the “O-UNIVERSE” world and is growing with this new ecosystem.
OMODA believes that it can be the most fashionable Crossover-SUV brand by moving with young people, sharing the same approach with each “OMODER” and playing together. Therefore, OMODA has created four main sections, O-FASHION, O-LAB, O-TECH and O-LIFE, that accompany users on fashion, creativity, technology and environmentalism themes, keeping the O-UNIVERSE ecosystem at the center of their lives.
OMODA presents a new way of thinking about vehicles that are not just a means of transportation, but also an expression of the identity and personality of its users. More importantly, OMODA breaks away from vehicles being cold machines, creating a new ecology that can always accompany its users according to their interests, and redefines vehicles by breaking through the conventional habits of the real world and envisioning the future, transforming our perception of travel.
