As a premium brand we know that BMW does things big, or doesn’t; And as for elite teams, exactly the same thing happens with Real Madrid. So in times of electrification and a team that is closely tied to modern marketing, why not make these kinds of alliances?
In the NFL or NBA it is not uncommon to see super stars move in exclusive models, some of their garages are truly heart-stopping. In Europe, the issue is no less content, especially Speaking of soccer stars, who also like to get to train in super cars, I don’t think it’s necessary to say names.
However, when it comes to selling, these deals are a true “boom”, especially if brands of this level are involved, and that is that BMW has just endowed all of Real Madrid, coaches, full roster of the women’s soccer first team, men’s first team, as well as basketball, with fully electrified models, one of the reasons? Yes, the white club also wants to join and be an example of sustainability.
The official delivery took place at the exclusive Ciudad Deportiva Real Madrid complex, in the presence of BMW executives, coaches, players and the president of the Merengue club. As for the models that the lucky athletes will enjoy, there are the BMW iX, iX3, as well as the i4; For the directive, BMW has assigned the exclusive BMWi7.
It is not necessary to remind you that all BMW electrified models have been created with the newest and highest technology and electromobility materials, fused with components of the highest quality. from recycled raw materials such as fibers, fabrics, plastic, fishing nets, etc. In the case of the upholstery, the skin has been replaced by materials extracted from the olive leaf.
As part of the agreement, later, all players will be able to choose the electrified model that they like the most, this will be when the BMW electric range is fully covered, in Europe, of course.
If you were a soccer star, what car would you buy? Share your comments with us.