That is why the company is determined to change the behavior of viewers and monetize access to its services from those who today live in the shadow of subscribers without becoming so themselves. Users who lend their accounts must pay to do so and those who benefit from this loan will be encouraged to make their profiles portability effective.
advertising arrives
On the one hand, borrowers will be encouraged to leave the comfortable nest of their lenders but without ceasing to be users. To encourage them will offer a service streaming cheaper, although not without advertising, that facilitates the transfer of your profiles. November 10 would be the expected date to implement this measure in Spain with a price in principle less than 6 euros. Keep in mind that this plan is not here to replace any of the existing ones, but rather to coexist with them.
Consumers who decide to move they will be able to keep their history by taking their profiles to their new accounts. In this way, they will continue to interact with an algorithm that already knows them and they will not have to start their relationship with Netflix from scratch.
Additional payment profile
As for the generous benefactors, those who wish will be able to create sub-accounts that will allow them to manage their devices more easily. Yes indeed, the primary account owner will need to pay an additional fee for these profiles depending on whether it is friends or family. Netflix has made it clear that it does not want open accounts that can be accessed by people who do not live in the same household.
For now, it is unknown how much must be paid for these subaccounts associated with a user with their own password, but taking the Latin American experience as a reference, the amounts could range between two and three euros.
How to control users?
Very simple, the technology company will verify the mandatory condition of cohabiting users through the IP address of the devices themselves. This information will let the company know if the account holder’s home Internet connection is being used.
For travel, Netflix will request a check who connects from a device outside the home or from another network to be, for example, traveling. In this way, it will look for the user to demonstrate that they have authorization to access their content through the account they are using.