It is often said that “for tastes, colors”. And it is probably one of the most truthful statements that we can find, since each person has a different perception. There are infinite tastes and currently the cars can be painted practically infinite colors. Many manufacturers are launching their own customization departments for those more demanding customers who don’t settle for the basic palette offered on the model. And now we are going to analyze the colors that will be trend for 2023 in the automotive sector.
If BMW Individual gave us a class on its paints, now it’s BASF Coatings who gets wet in the subject of the colors of the cars. They have presented the New Array 2022/2023 collection to provide their point of view on the trends that await us in the coming year. Its primary objective has been to order values and respond to new needs, always keeping in mind that each market has different tastes. They have also focused on sustainability and functionality, mandatory these days.
For the EMEA region, made up of Europe, Middle East and Africa; they bet on tones of high chromaticity. The dark ones gain prominence, but BASF launches two colors with a similar cut. The Gravatar is chosen for Europe (represented in an SUV body) and is a kind of yellow with a light ivory which draws a lot of attention. Also for this area, but with an eye on the Middle East is the minted golda gold with a shiny metallic finish that also adapts to the digital age.
For him American continent you want to offer a sophisticated appearance, with a more simplified expression. That’s why they throw the color Wash, which is a kind of black with grayish tones that changes with the incidence of light. It is the most serious color of all, because when they focus on South America present the Cozy Values. In this case we are talking about a shade of bright pink with a share of beige that wants to represent those markets.
The journey continues through the Asian continent, where you want to reflect comfort, happiness and solutions through color. The chosen one is efflorescencea shade of ivory white with a pearl finish that wants to provide that fresh touch that those countries are looking for. Focusing on ChinaBASF presents the ran ranwhich is a fairly neutral yellow, which does not want to stand out above or below the color spectrum and which fits with sports and futuristic cars.