Will Zeus come back?
BMW and Arnold Schwarzenegger are on their way to signing a new partnership. The two we mentioned come together to work together again after last year’s Super Bowl, and they come up with the image you can view in the tweet below. Referring to the well-known “How did it start, How is it going” trend in Twitter jargon, the brand appears as Zeus from last year’s Super Bowl commercial with its message.
We would like to point out that at this stage, it remains unclear whether Schwarzenegger will re-take the role of Zeus for BMW. According to what was spoken backstage, the automaker may also work on another project with the famous actor.
As you may recall, this duo appeared in a fun video selling a Pegasus plush during the 2022 Super Bowl. It has been suggested that the actor and the automaker have not stopped working together, even though a considerable amount of time has passed since the aforementioned clip.
He’s back… pic.twitter.com/1dkD5Al25v
— BMW (@BMW) December 15, 2022
The Super Bowl commercial was also very interesting. Arnold Schwarzenegger portrayed the Greek god Zeus and Salma Hayek gave life to Hera. Arnold, who came in the form of Zeus, had driven the BMW iX.
Speaking of ready-made iX, the German automaker has decided to take a big step forward in EVs. In fact, a concept vehicle that introduces the Neue Klasse platform will appear at the 2023 CES in January. A production vehicle that will come with these foundations is expected to show itself towards 2025. In the light of the information on the table, we can say that the first model is a compact electric sedan and a crossover will join it.
As we come towards the end of our news, we would like to remind you that the vehicles on the Neue Klasse platform can reach 1,360 horsepower from 270 horsepower. The battery capacities of these vehicles will vary between 75 kWh and 150 kWh. Not to mention the range of up to 1,000 kilometers in total…