KIA has finally officially announced the logo change, which it signaled with the Imagine concept, which it first exhibited at the 2019 Geneva Motor Show. The South Korean brand will soon launch models bearing the new emblem. The handwriting-like logo was introduced with a record-breaking fireworks display in Incheon, Korea.
Kia solidifies its brand promise by developing a new logo that resembles a handwritten signature. The rhythmic, seamless line of the logo expresses Kia’s commitment to bringing inspiring moments, while its symmetry shows confidence. The logo’s soaring gestures embody Kia’s heightened passion for the brand and, more importantly, what it offers to customers.
However, some people interpreted the new logo differently and jokes were made about Kia’s new logo on the internet.
Let’s take a look at the story of a Reddit user to ask if anyone has heard of the brand “KM Cars”.
They said, “I’ve seen hundreds of car brands, and as far as I can tell, none of them are even remotely related.” Shortly after, someone stated that they’ve probably seen the new Kia logo, and the original poster confirmed that this was indeed the case.
In a similar story, a Twitter user recently shared a photo of a car logo he saw in the wild, saying, “Can someone tell me if this is a fake car logo or is it really legal? If it’s real, which car company does the badge belong to?”
We think you can probably guess that Twitter users have identified which car company the badge actually belongs to.
KM Cars’ story on reddit was also picked up by a popular meme account, and the replies to his tweets provide an insight into how people are reacting to the redesign.
“I spent weeks in the NBA playoffs wondering what this company’s logo on the field was. It’s a TERRIBLE logo,” said one response.
In January, Kia said the logo was intended to convey a fresh start and change of direction for the company. “The rhythmic, seamless line of the logo expresses Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence,” he said in a press release.
The company definitely kicked things off with a bang, announcing the reboot earlier this year.
This redesign announcement broke the Guinness world record for the number of fireworks fired by unmanned aerial vehicles (UAVs). So we can’t even imagine what will happen next.