We’re looking at the new supercar.
Bertone was known as a design company responsible for famous cars such as the Lancia Stratos, Alfa Romeo Montreal and Lamborghini Countach. The biggest reason we said it was known was that the brand declared bankruptcy in 2014. After the sale, the brand, which said goodbye to automotive designs, wants to return to its old days with the Ricci brothers, who bought it in the not-so-long past.
As such, teasers featuring a Bertone supercar were also not delayed in arriving. In the photo gallery below, you can examine the photos of him in detail. Although we see that electric powertrains are increasing more and more with the effect of strict emission regulations, the design here gives us signals of the future of an internal combustion engine. Unfortunately, we cannot comment further on Bertone’s new beauty as no information has been shared.
We continue by talking about the story of Bertone from its foundation to the present day. When the dates show 1912, Bertone, founded by Giovanni Bertone and headquartered in Turin, actually started its activities as a transport company. By the 1920s, he had achieved great success with the automotive designs of Fiat and Lancia. In the post-war period, Bertone has come a long way by working with many Italian brands such as Alfa Romeo, Ferrari and Lamborghini.
In this respect, we can say that Miura and Countach were one of Bertone’s most dazzling works in terms of design. The brand, which is not limited to Italy, has also worked with Volvo and Citroen.
So how did the brand’s magical journey end in bankruptcy? Giovanni Bertone’s 2. His son Nuccio, who took over the management of the company after World War II, died in 1997. Bertone, which had its share of the negative impact created by the automotive world of the 2000s, pulled the bankruptcy flag when we came to the year 2014. Following this situation, the brand was sold to Akka Technologies with a newly established company called Bertone Design, which shared naming rights for industrial design projects.
With the acquisition of Bertone by Mauro and Jean-Franck Ricci, who have considerable experience in the automotive industry and are very passionate car lovers, we wonder what path Bertone will follow in the future.
