Toyota repeats as the most valuable automobile brand on the planet. Mercedes-Benz and Tesla accompany her on the podium.
Interbrand has published its list of the most valuable companies of 2022in which Toyota once again heads the list of automotive brands, with a value of 59,540 million euros.
Toyota, whose value has increased by 10 percent compared to the previous year, it is placed in sixth place in the list of the 100 best world brands, compared to seventh place last year.
Ferrari and Tesla, the fastest growing brands
The Japanese brand is closely followed by Mercedes-Benz, which ranks as the second most valuable car brand, after the company saw a 10 percent increase to 58.899 million euros. Tesla rounds out the podium in third position with an increase of 32 percent (the largest increase in brand value and the fastest growing among other car brands) with 47,832 million euros.
After these three, BMW is in fourth place, after having lost third place last year, despite having increased its brand value by 11 percent to 46,161 million euros, followed by Honda, valued at 22,750 million euros; Hyundai, with 17,248 million euros; Audi, with 14,879 million euros; Volkswagen, with 14,762 million euros; Ford, with 14,376 million euros; and, completing the list of the top 10 positions, Porsche, with a value of 13,453 million euros.
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Compared to the 2021 list, Tesla is the only brand to move up one spot—from fourth to third—and swaps with BMW, while the rest of the top 10 automotive brands in 2022 remain unchanged. . Apart from Tesla, Ferrari also experienced a significant increase in value of the brand by 31 percent, making it the only other car brand to record a brand value increase of more than 30 percent.
In the overall ranking, Apple tops the list as the most valuable brand of 2022, with a value of 480,515 million euros, followed by Microsoft, with 277,332 million euros; Amazon, with 273,875 million euros; Google, with 250,886 million euros and Samsung, with 87,387 million euros.