The results of Google show a surprising confusion: around 30,000 people search each month on the famous ‘site’ for the brand “KN” instead of “KIA”, due to the shape of the new logo of the Korean brand.
It will be two years since we saw it for the first time in a macro-presentation held in Seoul with pyrotechnics included, but there are still those who find the new Kia logo shocking or confusing. Following in the footsteps of other multinationals such as Volkswagen, Nissan, BBVA or Google itself, the Korean manufacturer opted for modernize your image by means of a new minimalist insignia in which the three letters were joined, a priori, in a subtle way. In fact, it is now when we begin to see this recent emblem in most of the firm’s models: Ceed, XCeed, Sportage, Niro…
KN or KIA?
However, whoever is not so involved in the automotive world or has not directly noticed such a metamorphosis may have been carried away by a wrong first impression. And it is that, if we take a quick look at the aforementioned logo that opens these lines, we can well observe what looks like a “K” and a reverse “N”. Well, that is exactly what, according to Google Trends, leads to some 30,000 users of the famous search engine on-line to request every month information from the ‘KN’ brand instead of the ‘KIA’ brand. This is corroborated by the graphs that the tweeter @shwinnabego post to your personal account after comparing both terms. As a curiosity, most of the searches referring to ‘KN’ come from Malaysia, the United States, Canada, Australia and the United Kingdom.
Now, taking into account that both Kia and its relative Hyundai enjoy a overwhelming success In all the markets in which they are present today, we do not believe that this is going to become more than a simple anecdote that, however, they will surely take care of solving very soon through the advertising that they manage so well. Tell us the truth, what did you think the first time you saw this logo?